10 Best Free Google Online Marketing Courses With Certificates in 2021

Google Online Marketing Courses | Get Certified by Google

The entire world is getting digitalized and so are the ways to promote businesses. The pandemic has further leveraged the growth of an online business. Buying and selling atmosphere has witnessed a massive change with the great developments of online markets. Technological advancements have now brought shops to buyers’ fingertips. Not only this has increased the pressure for businesses to grow online, but there’s also added pressure of ever-rising competition.

In such times, where all businesses are online, it becomes essential to shift from traditional ways of marketing to online marketing. And, when it comes to online platforms, what bigger or better thing to talk about than Google. There’s a rise in demand for professionals with online marketing skills, irrespective of which industry the organization belongs to. If you’re also an enthusiast or a professional wanting to up your game, here are few top Google Online Marketing Courses that are definitely worth your time.

1. Digital Marketing – Grow.Google + Avado

This course from Google is a perfect pick for anyone looking forward to mastering the skills of digital marketing. This course is sure to equip you with the knowledge of strategies and skills of digital marketing. It is a versatile course that has a lot to offer, and one can definitely learn about a wide range of in-demand digital marketing skills. This course is a complete master pack plan covering digital marketing from head to toe.

Course Highlights –

  • Learn how to form core strategies and define objectives.
  • Learn how with the help of Applied Digital Skills courses you can accelerate productivity.
  • Learn various components and techniques of negotiation.
  • Understand the basics of digital marketing and how it can leverage your business.
  • Get to know about the various elements of digital marketing, how they are used, what the benefits are, etc.
  • Explore various products offered by Google Ads.
  • Get insights into data analytics and how should it be used to the benefit of the business.

Duration – 24 weeks

Rating – 5/5

Sign Up For This Course

2. Fundamentals of Digital Marketing – Google Digital Unlocked + International Open University

Google trainers have curated this free online course for beginners wanting to know the basics of digital marketing. Master the fundamentals of digital marketing by completing all the 26 modules of this course and get a certificate issued by Google (Check the example below).

Google Online Digital Marketing Course Certificate
Google Online Digital Marketing Course Certificate

Course Highlights –

  • Get introduced to digital marketing and opportunities available online.
  • Learn how to define your online goals and build an online presence.
  • Understand the working of websites and learn designing of an easily accessible website.
  • Know how a business can be set up online and how having a successful online strategy can be beneficial.
  • Know how to improve a business’ performance to stand out from its rivals while sticking to the vision.
  • Learn the preliminaries of search engine and its working.
  • Get in-depth knowledge of the popular search engine optimization (SEO)
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Duration – 40 Hours

Rating – 5/5

Sign Up For This Course

3. Marketing in a Digital World – Learn Digital with Google

This course is created by the University of Illinois Giess Business. It teaches how the scope of digital marketing is being revolutionalized due to digital tools and the internet. This one of the very popular courses is covered in 4 modules.

Course Highlights –

  • Know how the role of customers has increased in product designing due to new digital tools.
  • Understand how digital tools have helped customers be more involved in promotions.
  • How the distribution of products has changed and the retail environment has been re-arranged.
  • Know how customers have started playing a bigger role in the price fixation of products because of new digital tools.

Duration – 30 hours

Rating – 4.2/5

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4. Fundamentals of Google Search – Google Skillshop

This course from Google teaches how to use Google Search Campaigns to get your digital advertising game going strong. Learn how to create and customize your Google Search Campaigns to get your advertisements in front of the target audience. This course will also teach you how to develop creative texts for the ad and how to improve campaign effectiveness.

Course Highlights –

  • Learn how to formulate a sound digital marketing strategy that translates your vision for online marketing.
  • Learn how Google search strategies can be formulated keeping the organization’s marketing plan in view.
  • Know how the plans to increase sales or web traffic using Google Search are developed. 
  • Learn how to use Google Search Audiences to expand your reach.
  • Learn how to align all these activities within the assigned digital marketing budget.

Duration – 2.5 hours

Rating – 4.5/5

Sign Up For This Course

5. Promote a Business with Online Advertising – Google Digital Garage

Fifth in the list of best Google Online Marketing Courses, this is all about online advertising. Learn how successful advertising is done online by enrolling in this course from Google. This course covers how online marketing strategies are formed to reach the right audience. This online course will also teach how to promote your products and expand your reach through the different mediums of online advertising.

Course Highlights –

  • Know the basics of digital advertising.
  • Learn how display ads are made and know what ad networks are.
  • Understand the fundamentals of e-mail marketing. Learn how successful e-mail ad campaigns are designed and managed.
  • Know about display advertising in detail.
  • Get introduced to search engine marketing (SEM)
  • Know how your search engine ad campaigns can be improved.
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Duration – 3 hours

Rating – 4/5

Sign Up For This Course

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6. App Marketing by Google – On Udacity

Enroll in this course from Google to know how to focus your products on the needs of potential customers by App Marketing techniques. Learn how research and planning are done for expanding the customer base and how strategies are formulated for connecting with them. Taught by industry experts, this online course has interactive quizzes along with rich learning content.

Course Highlights –

  • Learn how a targeted marketing plan is developed for a specific customer group.
  • Learn how marketing goals are set in line with the overall marketing plan.
  • Prepare the landing pages and understand the working of beta-testing.
  • Learn how even a simple market strategy can be formulated and executed.
  • Develop search engine optimization (SEO) skills.
  • Understand the development of mobile web and apps.
  • Get introduced to social media marketing and e-mail marketing.
  • Know what re the methods of customer acquisition through ads.

Duration – 2 weeks

Rating – 4.5/5

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7. How to Enhance and Protect Your Online Campaign – Learn Digital with Google

This course will teach how to give out the right message to your customers with your online presence. Learn how to expand reach through your online campaign and keep your information protected at the same time. Enroll in this course and get to know how successful campaigns can be carried out safely.

Course Highlights –

  • Understand the basics of search engines and how do they work.
  • Introduction to Google Search console.
  • Understand what is organic search and paid search.
  • Know how to get discovered by search- learn SEO, know the importance and functioning of a SEO.
  • Know how to improve the search campaigns by building a good structure and optimizing keyword matches.
  • Learn can you make the webpage more accessible and convincing.
  • Understand the rise of mobile web and applications.
  • Understand basics of social media, how it works, select the right problems, design a campaign and get noticed by social media marketing.
  • Learn about web analytics and video advertising.

Duration – 7 hours

Rating – 4.2/5

Sign Up For This Course

8. Google Ads Display Campaigns – Google Skillshop

Learn the basics of utilizing Google Display to create efficient display advertising for your company. This online course will teach you more about how display ad campaigns can be created to increase influence and brand awareness. This course from Google does not come with any prerequisites and is perfect for anyone willing to up their digital marketing game.

Course Highlights –

  • Learn how to build a Google display strategy that aligns with the digital marketing strategy of the organization.
  • Learn how a Google Display strategy is formulated.
  • Know how Google Display can be used to develop awareness plans. 
  • Learn how can Google Display Audiences be used to expand reach.
  • Learn how much to allocate for the Display marketing plan out of the total digital marketing budget.
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Duration – 1 Hour+

Rating – 4/5

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9. Understanding Customers Needs and Online Behaviours – Google Digital Garage

Enroll in this course to understand how the working of online marketing can be tested by basic knowledge of analytics. This course provides an understanding of identifying and understanding customer needs and online buying behaviors. This course becomes even more relevant for digital marketers as now buying has majorly shifted online.

Course Highlights –

  • Know what is web analytics and how is it useful.
  • Understand how the tools to measure search engine marketing can be used.
  • Learn how to use web analytics for organic search
  • Understand the targeted segment with the help of data analytics.
  • Learn how to turn your data into useful insights.

Duration – 1 hour

Rating – 4.2/5

Sign Up For This Course

10. Create and Manage Google Ads Video Campaigns – Google Skillshop

This course will teach you all the basics of Google ads video campaigns that will enable you to start off your video ad campaign journey. This online course from Google will help you find the best video campaign solutions that match your online marketing requirements.

Course Highlights –

  • Know how the video campaigns can prove successful in creating awareness of the brand and product.
  • Learn how a specific marketing objective can also be accomplished with the help of a good video campaign.
  • Learn how consideration of factors like video formatting, audience recognition can improve the performance of the video ad campaign.

Duration – 3.2 hours

Rating – 4.5/5

Sign Up For This Course

Recommended App for Google Online Marketing Courses

Now that you’ve got an idea of the different online digital marketing courses that Google offers, here’s one application from Google that you must check out. It is available both for Android and iOS.

It is the Google Primer with which you can learn more online marketing skills and new businesses on the go. Whether you’re a business or an individual, it will help you in career and business growth, that too for free.

10 Best Free Google Online Marketing Courses With Certificates in 2021 1

Take up lessons on any topic from social media marketing to SEO, content marketing, business planning, digital advertising, and much more. With leaning now at your fingertips, there’s nothing stopping you. These lessons are available offline too! Now all you got to do is stop waiting and get started!

You can download and install Google Primer from Play Store and iOS app store.

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